Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (25)
  • Marketing
  • Updated Semiweekly

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

  1. 1d ago

    284. What You Need to Hear Before You Hire a Marketing Agency

    Hiring a marketing agency should be the start of a partnership that accelerates growth. But to make the most out of this partnership, there are a few things you should know. In this episode, Emma uses her decade of experience running Ninety Five Media to share the common mistakes and struggle points she's seen so you can proactively avoid them. She covers the solutions to these problems and explains how to optimize the relationship you're building. Whether it's expecting business knowledge to transfer instantly or assuming social media can solve deeper operational issues, this episode will unpack the missteps that impact results. You'll also learn why patience, consistency, and trust are critical to a strong return on investment. So if you're considering hiring a marketing agency or already working with one, this episode will help you avoid roadblocks and create the conditions necessary for massive success.  Listen in as Emma explains: Why Clear Context is Essential for Success How Realistic Expectations Influence Results Why Trust Improves Your Return on Investment and Your Results   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    26 min

  2. 6d ago

    283. 2026 vs 2016 Content Trends: What's Dying and What's Thriving

    The social media trend cycle has always moved fast. In 2026, it's moving faster than ever.  In this episode, Emma dives into the trends that are dying fast and what you need to know to stay ahead of them today. You'll learn why audiences crave realness and why you need to rethink how you create, schedule, and distribute social media content moving forward. She unpacks the do's and don'ts of engaging AI-generated content, and explains how Ninety Five Media uses AI to help brands see great results. Emma breaks down the 3 common content trends that are not only outdated, but dying off entirely. This episode offers practical insights into what makes an effective content marketing strategy in today's landscape, and how to keep  your content packed with personality, even when incorporating AI into your workflows. Listen in as Emma explains: Why You Need a Human-AI Balance in Your Content How Trends And Trending Content Have Reshaped Social Media Why You Need Room for Relevance in Your Content Strategy   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Get Access to 95 AI:  Ever wished you had the Ninety Five Media team in your back pocket? Now you can, with 95 AI! This tool will give you the strategy, content ideas, and next steps to take with your marketing - anytime, anywhere. Get your hands on it today: https://courses.ninetyfivemedia.co/95-ai  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    26 min

  3. Jun 22

    282. From 4,000 to 25,000 Followers: A Client Case Study

    What if the biggest reason your marketing isn't working has nothing to do with your content quality and everything to do with your consistency? In this episode, Emma shares a behind-the-scenes look into a Client case study featuring a brand who has worked with Ninety Five Media for 3.5 years. She shares the significant growth in reach, engagement, and audience size they've experienced thanks to their partnership with Ninety Five Media and how these wins have impacted their brand growth as a whole. Emma breaks down the exact initiatives that drove results, including creating a UGC engine, prioritizing video content, and layering paid media on top of a strong organic foundation. This episode offers practical insights into building a marketing strategy that compounds over time, strengthens trust with your audience, and creates meaningful business growth beyond vanity metrics.   Listen in as Emma explains: Why virality is not the goal when it comes to social media strategy How user-generated content builds trust while building your audience Why video will always dramatically increase your reach and opportunities   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    24 min

  4. Jun 3

    281. Why Professional Brand Photography Still Matters in the Age of AI with Ash Gerleman

    In a world flooded with AI-generated content, authenticity has become one of the most valuable forms of brand currency. In this episode, Emma sits down with Dallas-based product and lifestyle photographer Ash Gerleman to unpack why professional photography matters more than ever in today's marketing landscape. From trust and legitimacy to emotional connection and brand positioning, this conversation explores how strategic visuals shape the way customers perceive your business long before they ever buy. Ash shares how her background in advertising transformed the way she approaches photography, why brands need more than "pretty photos," and how authentic visual storytelling creates a stronger, more cohesive marketing ecosystem. Their conversation also touches on the rise of AI-generated imagery, the growing consumer fatigue surrounding artificial content, and why real photography is quickly becoming a competitive advantage for brands that want to stand out. Plus, Emma and Ash discuss how to partner effectively with a photographer, plan intentional content shoots, and create visuals that work across social media, websites, ads, and beyond. Listen in as Emma explains: Why authentic photography is becoming more valuable in the age of AI How strategic visuals build trust and strengthen brand perception What brands should prepare before partnering with a photographer And much, much more!   Connect with Ash: Website: www.ashgerlcreative.com  Instagram: instagram.com/ash_gerl  LinkedIn: linkedin.com/in/ashleighgerleman  Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    32 min

  5. May 27

    280. Q2 Marketing Trends: Seasonal Content Shifts That Will Drive More Sales

    Your audience changes with the seasons, and your marketing should too. In this episode, Emma breaks down the biggest Q2 marketing shifts that brands need to pay attention to as audiences move from winter routines into spring and summer lifestyles. From spending habits centered around experiences to shorter attention spans and increased visibility online, Q2 creates a completely different environment for content consumption and purchasing decisions. This episode explores how brands can create messaging that feels more emotionally relevant during this season by positioning products and services as part of the lifestyle people already want to live. Emma also dives into the importance of confidence-driven marketing, stronger hooks, shorter-form content, and showing proof that your offer actually works in real life. You'll hear why mid-year reflection creates a unique opportunity for brands to help audiences recalibrate their goals, plus how even businesses with outdated or inconsistent marketing can dramatically turn things around with the right strategy.  Listen in as Emma explains: Why Q2 marketing should align with seasonal lifestyle and spending shifts How confidence, visibility, and identity influence audience buying behavior Why shorter videos and stronger hooks matter more during spring and summer And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    32 min

  6. May 20

    279. A Belief About Marketing That Is Holding You Back

    Ignoring your marketing might feel easier in the moment, but it's one of the fastest ways to lose opportunities without even realizing it. In this episode, you will learn about the hidden cost of avoidance and why outdated or inconsistent marketing can actively work against your business. Through real examples and clear data, this conversation reframes marketing as a responsibility, rather than an optional task. Because whether you're actively showing up or not, your audience is still forming opinions based on what they find. And in today's landscape, social media is often the first place they look. This episode also challenges the belief that doing nothing is neutral. It's a decision that shapes how your brand is perceived, who reaches out, and who walks away. Instead, Emma introduces a more powerful mindset, one rooted in ownership, clarity, and intentional visibility. If your marketing has felt inconsistent, overwhelming, or easy to push aside, this episode will help you rethink your role, take back control, and start showing up in a way that actually supports your growth. Listen in as Emma explains: Why ignoring your marketing actively damages brand perception and client acquisition How outdated social media creates confusion and drives away ideal clients Why social media is now the primary first impression for most brands And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    16 min

  7. May 13

    278. How to Build a Marketing Strategy That Works (+ a New Offer!)

    If your marketing feels inconsistent, frustrating, or like it's not driving results, the problem likely isn't effort, it's strategy. In this episode, we break down why so many businesses struggle to see traction and how jumping between tactics is actually holding them back. From posting sporadically to outsourcing without direction to following generic advice online, these common habits create scattered messaging and inconsistent outcomes. The reality is that without a clear, long-term plan, it's nearly impossible to gather meaningful data, refine your approach, or build real momentum. This conversation reframes marketing as a strategic function of your business, not a reactive task. Because when strategy is missing, everything feels harder. More importantly, it highlights what changes when a clear, customized strategy is in place: clarity, direction, confidence, and ultimately, consistent demand. Listen in as Emma explains: Why lack of strategy is the root cause of most marketing challenges How jumping between tactics prevents meaningful growth and data collection Why generic marketing advice fails without customization to your business And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  GRAB YOUR MARKETING GROWTH BLUEPRINT If you're tired of throwing tactics at the wall and hoping something sticks, the Marketing Growth Blueprint gives you the clarity and direction to finally make your marketing work like a real growth engine.  In one focused strategy session, we pinpoint what's been holding you back, simplify your next steps, and map a marketing plan you can actually execute over the next 120+ days.  You will walk away knowing exactly what to prioritize to generate more leads, convert more consistently, and stop wasting time on content that isn't moving the needle. Get your Marketing Growth Blueprint here: https://courses.ninetyfivemedia.co/marketing-growth-blueprint

    20 min

  8. May 11

    277. The Messaging Mistakes Costing You Clients (And What to Say Instead)

    If your content is getting views but not converting, your messaging might be the problem, not your visibility. This episode breaks down the critical mistakes business owners make when talking about their offers and why unclear, passive, or overly broad messaging is costing you clients. When your audience doesn't immediately understand who you help, what you do, and the result you deliver, they move on, no matter how often they see your content. Listen in to learn why vague statements fail to resonate, how soft language undermines trust, and why conviction is the key to driving conversions. Clear messaging is not about sounding clever or polished, it's about being understood instantly. This episode also walks through practical ways to refine your messaging, and how to simplify your offer into a clear, outcome-driven statement. When done right, strong messaging builds trust, creates clarity, and makes it easy for the right people to say yes. Listen in as Emma explains: Why vague messaging prevents your audience from recognizing your value How passive language weakens trust and lowers conversions Why conviction in your offer directly impacts buyer confidence And so much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co Follow us on Instagram: instagram.com/ninety.five.media  Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE QUIZ! What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

    23 min
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5
out of 5
25 Ratings

About

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

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